On March 9, 2021, the Philippine delegation of 10 food companies, led by the Center for International Trade Expositions and Missions (CITEM), is set to showcase the best of healthy and natural food products in FoodEx Japan 2021.
“Well before the pandemic, the Japanese have always had healthy eating habits, with the rest of the world now catching up,” Suaco-Juan noted. “We’re glad to offer to the world our tropical selections, grown on our country’s distinct terroir, which offer a new and flavorful component of wellness,” she added.
The physical show in Chiba, Japan ends on March 12, but exhibitors and buyers will be able to interact through online meetings and chats on the FOODEX online platform until October 8 of this year.
The 2019 edition of FoodEx saw the participation of more than 3,000 exhibitors. Over 80,000 visitors and trade buyers, hailing mostly from Asian, European, and African countries, joined the trade show. In the same edition, the Philippine delegation generated USD45.5M in sales, far exceeding the USD17.9M target of the Department of Trade and Industry (DTI). The following year, the trade show was cancelled due to the pandemic.
As FOODEX returns this 2021, the Philippine participation will be fully digital, in view of travel restrictions and public health measures.Nonetheless, the companies under the FOODPhilippines banner will aim to generate USD14.05M in final sales from this year’s trade show “Despite the difficulties we are facing, we’re confident that the Philippine delegation for FoodEx will be able to sustain the country’s position as a premier food sourcing destination,” Department of Trade and Industry (DTI) for the Trade Promotions Group Undersecretary Abdulgani Macatoman remarked. “After what’s sure to be a successful showcase of the Philippines’ finest food products, we look forward to these companies returning to IFEX Philippines,” he added.
The 10 food companies participating in FOODEX 2021 will also showcase their products in one of CITEM’s flagship events, IFEX Philippines NXTFOOD Asia, the country’s homegrown platform for sourcing quality food products. Through IFEX Philippines, local and international companies have the opportunity to tap the rising global demand for premium and quality food products from different regions across the globe, including North and South America, Europe, East Asia, the Middle East, Southeast Asia, Australia, and many more.
As a response to the increasingly digitized nature of trade, CITEM has also developed an online food-sourcing platform, foodphilippines.cn, which featuresPhilippines’ leading and emerging sources of healthy, organic, natural, and specialty food products and services.
The Philippine participation in FOODEX 2021 is spearheaded by CITEM, in close coordination with the Philippine Trade and Investment Center (PTIC) in Japan.
The Center for International Trade Expositions and Missions (CITEM) is the Department of Trade and Industry’s (DTI) export promotions arm committed to nurturing the global competitiveness of Philippine micro, small and medium scale enterprises (MSMEs), exporters, designers, and manufacturers. The agency has a portfolio boasting the highest standards of creativity and innovation, and spanning industries including home, fashion, lifestyle, and food sectors.
Core to the agency’s Integrated Approach to Export Marketing, implemented in partnership with both public and private sectors, are CITEM’s signature events. For the food sector, CITEM has also been providing a homegrown platform for the country’s food sector, International Food Exhibition (IFEX) Philippines NXTFOOD Asia, the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients.
Ref. Elmer Harold Grande